Marketer. Salsa Dancer. Parrot Lover.

With over a decade of experience across digital, print, marketing, and design, I work with growing businesses to strengthen their brand, refine their messaging, and deliver marketing campaigns that perform and outshine the competition.

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Approach + Skillset

I’m a strategic, marketing-minded professional with a proven ability to align brand objectives, industry goals, and community initiatives into a clear and authentic market presence. I believe a brand is more than a logo or a website — it’s a promise. And that promise needs to be protected.

Trust is difficult to earn yet almost effortless to lose; which is why brand protection sits at the core of every marketing decision I make. With extensive experience across both B2B and B2C marketing, brand management, and graphic design, I bring a well-rounded and practical approach to the full marketing mix.

I’m highly proficient in Adobe Creative Suite, creating on-brand graphics, studio-level photography & retouching, videography, and audio content. Beyond creative production, I’ve managed events from concept through hands-on delivery, led web development and digital strategy initiatives, built email campaigns that generate awareness and qualified leads, and developed compelling proposals and tender documentation aligned to organisational objectives.

I bring strategy and creativity together to create marketing that not only looks professional, but performs. From brand development and campaign execution to events and digital strategy, I focus on making every touchpoint purposeful, building trust, and delivering measurable results.

Professional Background

Marketing Officer
Islamic College of Melbourne
2019 – 2022

During my initial tenure at Islamic College of Melbourne, I was solely responsible for all marketing and externally facing design functions, acting as custodian of the College’s brand.

I led digital advertising and broader marketing strategy, delivering targeted campaigns that supported enrolment growth and brand awareness.

Working closely with Enrolments and Business Development, I aligned communications with student acquisition targets while maintaining brand consistency across all touchpoints for a cehesive marketing experience.

Marketing Lead
recoveriescorp
2022 – 2024

I transitioned into a B2B marketing role within a dedicated sales and business development team, focusing more on sales enablement and lead generation.

I developed a strong understanding of digital platforms, using LinkedIn to drive targeted outreach and engagement while clearly articulating the organisation’s purpose and people-first positioning.

I also independently managed industry events and hosted online forums & thought leadership initiatives to strengthen brand positioning and generate qualified leads.

Marketing Manager
Islamic College of Melbourne
2024 – present

Upon returning to Islamic College of Melbourne, I was appointed to lead the entire marketing function, overseeing brand strategy, governance, and integrated initiatives. Shifting from execution to strategic leadership, I strengthened brand positioning and further aligned marketing activity with enrolment and growth objectives.

Working closely with executive leadership, I guide creative direction, manage external partners, and deliver a cohesive, institution-wide strategy that supported business development while maintaining a consistent value proposition.

Experience & Education

Experience at a glance

Graphic design
Communication design
Digital & print
Marketing strategy
Brand strategy
Digital content strategy
Packaging design
Studio photography
Event management

Formal Education

The Gordon (2015-2017)

Advanced Diploma: Graphic Design

Advanced Diploma: Sustainability

Diploma: Graphic Design

Margaret Fenwick Award for Education

Newcomb S.C. (2000-2005)

Victorian Certificate of Education

Interests & Lifestyle

Outside of work we enjoy spending time at home with our pet budgies, Burt & Rico, relaxing along the coast during the warmer months, playing board games with friends in the winter and camping when we get the opportunity. I'm not a big dancer.

We are well travelled, having visited more than 40 countries between us.

Our favourite travel destination is my wife’s country of birth, the Dominican Republic.

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