With experience across education and B2B marketing, I lead brand strategy and deliver integrated campaigns across digital, print, content and events. My work connects strong creative direction with clear business objectives to strengthen positioning and support growth.
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I’m a strategic, marketing-minded professional with a proven ability to align brand objectives, industry goals, and community initiatives into a clear and authentic market presence. I believe a brand is more than a logo or a website — it’s a promise. And that promise needs to be protected.
With extensive experience across both B2B and B2C marketing, brand management, and graphic design, I bring a well-rounded and practical approach to the full marketing mix. Trust is difficult to earn yet almost effortless to lose; which is why brand protection sits at the core of every marketing decision I make.
I’m highly proficient in Adobe Creative Suite, creating on-brand graphics, studio-level photography & retouching, videography, and audio content. Beyond creative production, I’ve managed events from concept through hands-on delivery, led web development and digital strategy initiatives, built email campaigns that generate awareness & qualified leads, and developed compelling proposals and tender documentation aligned to organisational objectives.
I bring strategy and creativity together to create marketing that not only looks professional, but performs. From brand development and campaign execution to events and digital strategy, I focus on making every touchpoint purposeful, building trust, and delivering measurable results.
I managed the College’s marketing and public-facing design, serving as custodian of the brand across digital and printed communications.
I developed targeted advertising campaigns that strengthened brand awareness and supported continued enrolment growth.
Working closely with Enrolments and Business Development, I aligned marketing activity with student acquisition priorities while maintaining a consistent experience across every touchpoint.
I moved into B2B marketing within the sales and business development team, with a strong focus on lead generation and sales enablement.
I used LinkedIn and other digital platforms to reach decision-makers, support targeted outreach and communicate the organisation’s people-first positioning.
I also managed industry events and delivered online forums and thought leadership initiatives that strengthened market visibility and generated qualified leads.
I returned to Islamic College of Melbourne to lead the marketing function, with responsibility for brand strategy and integrated marketing activity.
I strengthened the College’s market position by aligning campaigns and communications with enrolment priorities and wider organisational objectives.
Working closely with executive leadership, I guide creative direction and manage external partners while ensuring the College presents a clear and consistent value proposition.
Graphic design base
Communication design
Digital & print
Marketing strategy
Brand strategy
Digital content strategy
Packaging design
Studio photography
Event management
The Gordon (2015 – 2017)
Advanced Diploma: Graphic Design
Advanced Diploma: Sustainability
Margaret Fenwick Award for Education
Newcomb S.C. (2000 – 2005)
Victorian Certificate of Education
During downtime I enjoy relaxing along the coast during the warmer months, playing board games with friends in the winter, camping when we get the opportunity and spending time at home with our pet budgies, Burt & Rico.
I like photography but I'm not a big dancer.